Client
- Semi-Permanent?
Services
- Business Rename
- Logo Design
- Update of Visual Identity & Imagery
- Website Design & Development
Deliverables
- Logo Design
- Colour Palette
- Typography
- Icon Design
- Interface Design
- Website Build
Other
- Photography
- Stock Imagery
- Copywriting
- Digital Marketing
- Care Plan
Live Website
Project Info
The Challenge
Kelly, the owner of Semi-Permament, noticed that her husband complained about her spending too much time in the evenings organising appointments. Kelly did not have a booking function on her existing website. Her website was also out of date, resulting in Semi-Permanent not remaining competitive with other salons.
Semi-Permanent had a website, however it?s style and functionalities were outdated.? The salon wanted a new website and logo design to bring their image up to date,?keep up with established competitors and get more customers making bookings.
Semi-Permanent wanted a simple, clear, modern, professional website that would?communicate the quality of service and products provided and be easy for users to navigate.
It was also important for Semi-Permanent to demonstrate the range of cuts and styles they were capable of, and to cause visitors to make a booking there and then.
Our Solution
The website was designed around the key goals of creating a modern image, conveying the quality of Semi-Permanent?s brand and getting online bookings.
We positioned the ‘book online’ button prominently on desktop and mobile devices. It was placed strategically in key areas across the website, in such a way that it would be easily accessible to users anywhere on the website. It was also important not to make this a distraction or annoyance.
The website was designed to showcase the salon’s cuts and styles gallery. This section was also?positioned strategically. A flow was created which would cause visitors to be enticed by the hairstyles, gain trust by reading a positive review, then be able to select the ‘Book online’ button – right in view.
We created quality content to establish a premium image and trust. This included a photoshoot of the salon and team. Content design also included professional copywriting, testimonials, showcase of product brands and staff profiles/awards.
? Colours Design Co. Melbourne, Australia.
